Our Vision
Work with each and every athlete individually to develop THEIR personal brand, market it, sustain it, and at times refine it to remain relevant in the ever changing landscape of Athletics of all types. Whether Brand Development begins in Middle School, High School, College, or in the Pros, BrandBoss, LLC has a model to cater to each step in your NIL journey. We partner with YOU because after all, Its Your Brand. Be the BOSS of it!
Our Team
Cam Wyrick
Founder / CEOLicensed Sports Agent
Cam is the Founder of BrandBoss, LLC and a former McDonalds All-Star Quarterback from Greensboro, NC who has a passion for ALL THINGS SPORTS. He graduated from N.C. State University and has worked for the past 28 years in the Apparel Industry (including the likes of Nike, Inc) and also in the Insurance Industry where he catered to the Insurance needs in relationships including Athletes from different sports realms across the country. He is a licensed Sports Agent with an unrelenting passion for Personal and Brand Development, Individual and Group Brand Marketing, NIL Contract Negotiation and Signing, Sports Collective(s) Formation and Operations, and Athlete/Client Representation. In his free time Cam likes to spend time with his wife and their identical twin daughters who both play Collegiate Club Volleyball at N.C. State.
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Steve Keim is the former General Manager of the Arizona Cardinals. He has had a long tenure in the Cardinals organization, working for 14 years in the team’s personnel department before being promoted to general manager in 2013. During the first four years Keim was on the job, Arizona set a franchise record with 41 wins. Sporting News named him Executive of the year in 2014. He was Pro Football Talk’s Executive of the Year in 2013 and 2014. He originally joined the Cardinals as a college scout in 1999. He became director of college scouting in 2006, director of player personnel in 2008 and vice president of player personnel in 2012. As a player NC State, Keim was a two-time All-Atlantic Coast Conference pick and 3rd team ALL American his senior year. He had a brief professional playing career with the Miami Dolphins before returning to coach at NC State.Â
Steve Keim
President of Brand MarketingChief of Talent Evaluation & Recruiting Services